Whether you’re currently using social media to promote your business or just thinking about doing so, it’s important for you to understand how to do it correctly. If you don’t have the right information, it can be easy to botch a marketing campaign or simply run out of ideas.
Below are a few Tactics taken from my latest report; “Maximum Impact Social Media Tactics”, that will show you how to integrate social media into your business, and piggy-back off the High Traffic Social Media Websites.
Tactic #14: Encourage Existing Customers to Use Your Facebook Fan Page
There are two benefits of encouraging existing customers to become a fan of your business on Facebook. The first is that you can slowly move away from paid mediums (such as reliance bulk mail and autoresponders to disseminate important information to customers.
The second major benefit is that you can market new products and services to existing customers without pitching to them directly. You can do this by simply creating a status update on Facebook. Whenever they log into their account (even if they have no interest in conducting business), they’ll see your status update on their feed. If they find what you’re offering useful, they might just buy.
The best part of all of this is that you didn’t have to make a high-pressure sales pitch, which might be awkward to do with existing clients. Instead, you can simply let them choose which pitches interest them; and which do not.
Tactic #57: Using Twitter to Grow Your Email List
Earlier, I mentioned that you can use your email list to grow your Twitter follower list and your Facebook fan base. However, you can also do the reverse: you can use Twitter to grow your email list. You can then use this list to sell products.
If you don’t already have a mailing list, that’s a good place to start. Setup an autoresponder using a service like Aweber or GetResponse. Create an introduction mailing series that includes several product pitches, and then begin capturing subscribers.
Once you have setup your autoresponder, you can announce this on Twitter, so that your followers know that they can get free, useful content through a free subscription.
Tactic #72: Using YouTube to Talk to Your Customers Directly
Earlier, we talked about using YouTube to offer a tutorial series to your visitors and customers. Another good use of YouTube is to make live announcements. This is not for everyone, but if you decide to use it, it has the potential to lend a significant amount of credibility to your business.
Before you whip out the webcam and get to work, first spend some time planning out your video. What do you want to communicate and how do you want to organize your message? These are important things to ask and answer before delivering a scatterbrained or confusing video message.
The above are just a few simple techniques that you can use to get really great social marketing traffic to your site. Use them to market your products, use them to find new customers, and use them to manage existing customers and extract information from them.