Discover a Structured Process-Driven SEO Audit used by professionals. Easy to follow, step-by-step repeatable advanced SEO processes for all levels of expertise.
Are you looking for a proven, step-by-step system that allows you or any of your staff to run an SEO Audit on autopilot, with a low threshold of experience requirements?
Are you ready to delegate some of your SEO tasks, but don't know where to begin?
Just imagine how your professional life will be like if you can easily systematize your work and easily bring results to your clients.
Once you've mastered the process, you'll be able to:
- delegate quickly and easily, or
- you can execute the SEO Audit process with such speed and ease to provide powerful results for your clients.
This book was written to help clients see my whole SEO process with full transparency, to push the SEO industry to lift their game and standards away from unproven, shady and unprofessional work in the online marketing industry.
Start Operating and Working to a Professional Standard from Day 1
The Ultimate Technical SEO Checklist provides a systematic process-driven methodology combined with SEO principles ranging from basic to advanced. Having a clearly defined and comprehensive SEO Audit process will clarify deliverables and allow your SEO team to work efficiently and effectively. It ensures clarity and will help set known expectations with stakeholders at all levels from the client or agency side with people in your team as well as external parties.
What is a Search Engine Optimization Audit?
An SEO Audit is a thorough investigation of the strengths, weaknesses, opportunities and threats of a website from a search engine optimization (SEO) perspective. The book covers every possible aspect of an SEO Audit including planning, competitive analysis, keyword visibility, technical SEO, on-page factors and link/off-page review.
The Ultimate SEO Audit
The Ultimate SEO Checklist is a definitive book which covers every element required in delivering an SEO audit that will provide real results for the client. Topics within the book include:
- Comprehensive SEO pre-planning techniques to maximise profitability of your consultancy
- Exhaustive list of prioritised Ranking Factors which simplifies and defines key SEO principles.
- Competitive analysis techniques.
- A to Z of Technical SEO from On-page HTML markup to Internal Linking.
- Off-page technical factors such as anchor text to disavows.
- A sample Client Questionnaire which helps set expectations, saves time, avoid misunderstandings and missed project details.
You've mastered the basics of SEO. You’ve even mastered advanced level black-belt SEO. What’s left to learn? Career progression to senior roles within the SEO industry will require the smart use of time, management and delegation of work. This book is perfect for any Junior SEO, Executive SEO, SEO Manager or Head of SEO as well as any digital marketer looking to become an expert in achieving success for their Organic channel. About the Author
Marco Palmero is a Google certified professional who has achieved thousands of number one rankings for small and large multinational companies. Marco has worked on optimising international and domestic websites across different industries from ecommerce, content and finance to rank highly on search engines for over 10 years.
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