There are two ways to get traffic to your website: search engine optimization and search engine marketing. Search Engine Optimization is the process of getting a large amount of targeted traffic to a website through natural “search engine results”. SEO traffic is organic (unpaid traffic) and comes through search engines like Google, Bing, and Yahoo etc. The right article marketing strategy can do wonders to increase your website traffic.
Search Engine Optimization is one of the methods that will help you to get a large number of targeted traffic to your website with the help of the normal ‘search engine results’. The SEO (search engine optimization) traffic is organic as well as it comes through search engines, such as Google, Yahoo, Bing etc. Therefore, if you follow the right article marketing strategy, you will be able to increase the traffic flow on your website very easily. SEM or Search Engine Marketing basically deals with the paid inclusion. In paid inclusion, you should pay for the traffic that flows into your website. If you compare paid inclusion with other processes such as free and organic traffic, organic traffic is obtained through popular search engines, but you need to put efforts to obtain the best results. A recent study has also proved that article marketing is one of the best methods to grab the attention of the visitors and also to increase the traffic flow to a website.
Below mentioned are some tips that will act as some best article marketing strategies to help promote your website as well as your business:
1. Huge Traffic Generator: Article marketing is nothing but writing articles related to your business or passion. Since article directories are frequently indexed by Google, whenever you write an article tactfully, with relevant keywords beautifully embedded within the article, it can attract search engine traffic. So when a user keys in a phrase or set of keywords related to your article, the article directory in which you posted your article, pops up in the first few results of the search engine. At the end of the article, in the resource box of the given article directory, you have to put a link to your blog or website. So you can imagine the staggering amount of traffic that can come to your website through the search engine results as well as through direct traffic from these popular article directories.
2. Creating A Name And Image In The Online World: If you plan to distribute your articles through the social bookmarking websites such as Digg, there are great chances that people would see your site and your will get better search engine ranking in the respective field. But when you are distributing your articles through article directories, such as ezinearticles, goarticles etc. then apart from getting targeted traffic back to your website you can also establish yourself as an expert. People may bookmark you and your mailing list, so the next time any article is published on these directories they will be notified immediately. Moreover, as compared to social bookmarking site, article submission directories have loyal and regular customers who directly come to these sites when they need some specialized information on any subject of their choice. Therefore, an article marketing strategy can easily develop your business.
3. High Page Rank: Article marketing gives you back links to your website or blog, which is one of the crucial elements to your SEO success. At the end of the article in the article directory, there is a link back to your website. Backlinks from authoritative sites that have high Page Rank, like leading article directories can be instrumental in increasing the page rank of your website too. So if you submit your article to more than four article directories, you increase the number of backlinks to your blog or website which means getting a higher Page Rank for your site as well. This is one crucial article marketing strategy, that your website or blog needs to boost its search engine rankings.
Article Marketing, without any doubt, is a very important SEO strategy with numerous benefits. You get a huge volume of targeted traffic to your website, your website’s ranking in various search engines increases and you get valuable backlinks which results in high Page Rank for your website. Further, this online article marketing strategy can propel you to fame as an authoritative entity online.