James Martell, founder of The School of Internet Marketing, has seen firsthand how media has changed over the years and how this affects the way businesses need to advertise. In this mobile world, an active social media presence is a tremendous asset to your business. This is particularly true when it comes to Facebook — the leading social networking site with over 900 million active users.
In this edition of Coffee Talk, James discusses how business owners can use Facebook’s free tools to their benefit with Stephanie Lichtenstein, social media industry expert and founder of Micro Media Marketing.
Stephanie is an industry advocate with keen insight into how businesses can increase both their local and online presence using Facebook. She helps business owners that are new to social media get started with tapping into this powerful marketing tool.
Why is Facebook such an effective platform?
– Over 900 million users, half of whom use the site on a mobile device
– Average user spends 20 minutes a day active on the site
– Ability to specifically target specific segments of your market
– Ongoing connection with your followers
Facebook is one of the most powerful ways you can build a following and connect with them on an ongoing basis. So listen up and find out how you can start effectively using Facebook to reach out to potential customers and prospects.
Reach On-The-Go Customers with Facebook
With users searching for businesses more than ever on mobile devices, now is the time to make sure that customers are able to find your info when they search online. This talk is a packed with extremely valuable insight into how you can connect with a highly targeted following and get people talking about your business.
Creating community around your brand is more important than ever before and social media needs to be part of the picture. Facebook allows you to customize your business profile page to include your own branding. Stephanie also discusses how you can put your company’s unique personality into your social media presence to best connect with your followers.
Don’t Miss Out On This Free Tool!
Facebook has many features to offer business owners, so many of which you can utilize very easily and for free.
– Event calendar
– Demographics info
– Targeted advertising
– Contests and giveaways
– Customer reviews
Don’t miss out on the powerful new features that Facebook is offering. Their new page promotion system makes it easy for business owners to share the right message with the right people.
Don’t Think You Have Time?
Even if you, as a business owner, don’t have time to manage an active profile, you can still use Facebook to your advantage. By outsourcing the social media tasks or delegating them to one of your team members, you can still connect with customers. Stephanie even offers tips on training your team to capture your brand’s message as they manage the page for you.
Listen in to hear Stephanie offer actionable Facebook marketing tips, tools and ideas to increase your bottom line. She breaks down exactly what to include on your page and where to go from there.
Facebook is a new line of communication and you don’t want to be out of the loop. Your customers and prospects are already interacting on Facebook. It’s time to start connecting with them today.