Readers' Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketingapplicable to any product or service, The Findability Formula willinclude easy-to-follow instruction from chapter to chapter as wellas launch checklists in the appendix.
* The most up-to-date search research and statistics available,including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakesthat cost big money. How to not be bullied and take control ofin-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger,well-established competitors. How to work smarter to get evenbetter search engine "findability".
* Maximizes the reader's investment. The reader won't waste moneyby needlessly paying for "clicks" from customers who have nointention of buying. The investment in this book will be repaidthousands of times over.
* Saves time, money and energy in creating in-house searchmarketing programs and properly tracking results by keyword.Negates the need to hire outside SEM agencies